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2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
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Auto Tire Dry Rot
Friday
, 
September 
27
 at 
7:00pm
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Auto Tire Dry Rot – How To Stop The Rot

Dry rot in tires is a very common problem faced by most of the vehicle owners. Although, one might have the impression that, without the presence of water nothing can rot. But the problem of...

Dry rot in tires is a very common problem faced by most of the vehicle owners. Although, one might have the impression that, without the presence of water nothing can rot. But the problem of dry rot gives somewhat different picture altogether. Dry rot basically is a wood-destroying fungus. Scientifically known as Serpula lacrymans, this problem extends to automobile tires also. With the problem of dry rot in your tires you are pushed much closer to hazardous accidents in the streets. So it is very important to identify this problem before anything goes wrong.

Recent post: How to take your kitchen remodeling to the next level.

Combating Dry Rot in tires

We are all aware of the importance of well maintained tires in our automobiles. It is these tires that help us maintain the friction on the road and avoid accidents. Thus a small problem of dry rot in the tires can lead to serious unwanted consequences. A constant attention is necessary so as to avoid dry rot in the tires. For this we need to ensure certain things such as maintaining the inflation of the tires and regular running of the tires. However by following certain steps we can minimize the problem of dry rot in our tires. These are:

* Make sure that you do not park your automobile near electrical appliances. The emission of Ozone from these electrical appliances is a primary source of causing dry rots in tires. Thus it leads to cracks in the tires.

* Usage of certain things like Armor All in the tires will also damage the tires. It damages the chemicals that are present in the tires, to minimize the effect of ozone.

* Ensure that you do not park your automobile in an area with oil spots. If the tires rest on such areas then it affects the quality of the rubber over a period of time.

Generally the problem of dry rot in automobiles is seen in motorcycles. One of the most important factors that are needed to be taken care of is the usage of the automobile. It is very necessary to constantly run the tires. This will reduce the probability of dry rot in automobiles to a larger extent and will make your ride safer!

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

Address


ABC Contracting Solutions
30 Chatham Pl, Dix Hills

NY 11746
(516) 204-6426


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